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Head of Mobile Game Digital Marketing & UA 

  • Full-time
  • Remote

2022-11-18 06:22:38 UTC


DEFY Labs is passionate about building the next generation tools and platforms that merge the real and virtual worlds. We are at the cutting edge of innovation in the mobile gaming space, pioneering technology that allows users to create, forge and trade their own user generated NFT assets with true in game utility.

DEFY Labs launched its ecosystem with the blockchain mobile game DEFY in April 2022. Immersing players in a metaverse that bridges the virtual and physical worlds, DEFY fuses real world exploration, Augmented Reality (AR) experiences and NFT creation.   


We are a young business working in a changing environment, so we need dedicated, flexible team members that are open minded fast learners.  We offer a flexible environment and are a non-discriminatory company. 




Head of Mobile Game Digital Marketing & UA 


We are looking for a highly motivated mobile game marketing enthusiast to join our team and take ownership of our digital marketing and user acquisition. The role will work closely with the DEFY marketing team, CMO, and other founders with a particular focus on:


  • Leading user acquisition efforts for the DEFY mobile game

  • Leading marketing campaigns from the idea stage through to their execution and implementation

  • Planning and managing our social media platforms (experience in discord, twitter and TikTok is a plus)

  • Designing and overseeing all aspects of our user acquisition and retention strategy

  • Developing and monitoring campaign budgets

  • Preparing reports for the wider team on our marketing campaign’s overall performance

  • Coordinating with KOLs and partners and other media experts to improve marketing results

  • Identifying the latest trends and technologies affecting our industry and target audience 

  • Working with your team to brainstorm and bring to life new and innovative growth strategies

  • Staying current with emerging opportunities in the mobile game marketing industry

  • Overseeing and managing contests, giveaways, and other digital projects

  • Handling strategic online initiatives

This is a full time remote working position and ideal candidates will be based in Asia (though we are flexible on this).  As this role will be working with async teams across the world, communication, responsibility and organization are essential.


We are open minded in regard to your background, but require the right candidate to be 

energetic, keen to learn and have a good sense of humour!

Ideal candidates will have: 

  • A strong interest in mobile game marketing

  • A minimum of 7 years experience in a digital marketing or mobile game user acquisition role.

  • In-depth knowledge of App Store Optimization and other UA strategies

  • In-depth knowledge of various social media platforms, best practices, and website analytics.

  • Highly creative with excellent analytical abilities.

  • Outstanding communication and interpersonal skills.

  • Up-to-date on the latest trends and technologies in mobile game user acquisition.

Open to all candidates.  Salary is highly competitive, with potential upside through bonus pool and project ownership.

Remote restrictions

  • Workday must overlap by at least 4 hours with Singapore